A better on-boarding experience

Rethinking registration

Extensive user testing lead to a registration flow tailored to the needs of new Ibotta users.

Help when it’s needed

Discoverable step-by-step animated guides increased user confidence.

You earned it

Celebrating achievements with playful animations increased user satisfaction across the board.

Moving the needle

Experience improvements lead to a 5% increase in active users.

Next project

Ibotta Internal Tools